The Duke of Cambridge started a campaign yesterday in which sports stars will team up to save endangered wild animals. The initiative, #Whose-SideAreYouOn, will use ambassadors including David Beckham, Andy Murray and Lewis Hamilton to raise awareness of wildlife crime using social media such as Twitter. It has been created by United for Wildlife, of which the duke is president.
Prince William said: “Around the world, the illegal wildlife trade is responsible for the slaughter of tens of thousands of animals a year, pushing some of our most beloved species to the brink of extinction. Our children should not live in a world without elephants, tigers, lions and rhinos. Enough is enough. It is time to choose between critically endangered species and the criminals who kill them for money.”