You made the decision to go green. You and your whole family did. You’ve got more environmentally conscious cleaners. Organic food. You promote sustainable practices. You feel good about it! And so you decide to promote the things that you’ve learned and the products that you appreciate in a website.
You know you want to spread your message, and you know you’ve got great ideas, but you may be a little stuck on how to present yourself in a way that people will find it out on the web. That’s where SEO comes in, and that’s when you’ll find the following four tips helpful.
Understanding the Point of SEO
SEO stands for search engine optimization. It may sound like a technical term, but the idea behind it is quite simple. Search engines like Google and Bing want to connect you with the information that is most relevant to the searches you have. They are constantly updating how this process works though, so researching SEO updates for 2015 will tell you what the latest algorithms are and what they mean to web content providers that have something that they want to say to the most people possible.
Knowing Where You Fit
To promote your green living practices, you need to know where you fit first. What niche are you in. Who would your perfect audience be? If you can’t answer these questions, research ways to focus your primary message, and use that as a starting point for your SEO and presentation practices. There’s so much information out there that if you want to promote what you know specifically, you have to write to your target audience. Otherwise you’re going to just get lost in the shuffle, and even people searching for the info that you have to provide aren’t going to have any way to find it.
Linking To Great Information
In addition to having all of your own great perspectives, opinions, and reviews, if you want to promote your green living site and lifestyle, you’re going to have to know how to effectively link to other sources information as well. For example, linking to green sites with scientific facts to back up your opinions is a great way to establish a sense of trust in your readers.
Keeping Your Content Fresh
Always adapt. Always be flexible. Always keep learning about new green practices. And keep writing about them! Don’t let your information get stale simply because you don’t take the time to update what you’re working on. All kinds of sites eventually fail because people stop coming back when there isn’t an influx of new information. Don’t let this happen to you! Make a schedule for releases and stick to it.