Developing a sustainable online business

Thanks to the global recession and an ethos that it is ecologically sound to want to save money and cut down on waste, green or sustainable businesses are the way to go for today’s entrepreneurs. Such businesses may offer many benefits besides being good for the planet, including flexible working hours and requiring very little capital to set up.

Doing business online

Starting any business online is a shrewd move because the company can be managed from a home study or office – in fact, anywhere that has a reliable internet connection. Costs involved are incredibly low, requiring just a mid-range computer, an internet connection with cox internet packages, and a telephone, with perhaps a little more money being spent on printers and stationery.

Starting a business can be, and usually is, a very stressful thing to embark upon, though many startup owners would argue that the freedom of being one’s boss is compensation enough. It requires responsibility and a working knowledge of how 21st-century businesses operate. This means ensuring the company has a good online presence, establishing a brand image and getting to grips with social media platforms, and most of all, learning how to market and promote the business. Not to mention, there are plenty of other aspects to figure out too. Online reputation management, for instance, that grows from internet reviews, comments, and feedback becomes very crucial. Many companies make sure that they hire a reputation management company like to keep up the positive tone regarding their business. Likewise, taking care of the financial and transactional aspects of things is also quite important. And if your business sells products or services that require subscriptions, you will have to put systems in place that make the overall buying experience smoother for the customer with the help of software solutions (for example, FastSpring). For the sole trader attempting to do this all by themselves, it means reading a lot of books and practicing to see what works and what doesn’t, or else outsourcing to someone who can do it for them. However, for the entrepreneur, it is these very challenges that are exciting.

modern desk

For example, Robert Bonnier is an entrepreneur who determined to make his company a global concern within ten years of starting up, and he did. He started an online business to rival market leader Yellow Pages. The company was originally called Freepages, but this was rebranded to five years later and helped with the online shopping revolution. was valued at 200m, making Mr. Bonnier 20m. He had the vision and the determination to make his business a success, and that is what every entrepreneur needs.

If you want to start a business that is eco-based, there are a few more challenges in store for you; however, these can be overcome with a little creativity and research. There are plenty of openings for the entrepreneur who wants to build a sustainable online business. One such opening is a fashion company that makes use of organic or recycled fabrics; these are a great selling point for many such retailers. The research comes in with making sure that all supplies are from genuine organic or recycling providers. If you have a talent for technology, you could start a green app company so that users can discover how they can become greener in their day-to-day lives. If you are good at organizing, you could enter into sustainable event planning, helping others arrange meetings that are low on waste.

For the eco-conscious, there are plenty of opportunities to make a living satisfying customer needs while operating in a sustainable and ethical manner.